Billboards and bundles
In-store creative for Fortnite’s item shop
What is Fortnite?
Fortnite is Epic Games’ flagship live game, best known for battle royale, where up to 100 players compete until one winner (or team) remains as the storm closes the map. Around that core loop sits the Item Shop: a storefront that updates daily with cosmetics such as skins, back blings, emotes, and more, purchased with V-Bucks, Fortnite’s in-game currency.
What I do
At Halon, I design and ship Fortnite’s in-store creative: the full-page billboards, backgrounds, and supporting visuals players see when browsing the shop, produced in partnership with Epic Games. Day to day I build and polish in Unreal Engine and Photoshop, then manage versions, submissions, and revisions in Perforce so assets move cleanly through review and into the live UI.
What I shipped
Recent work includes Item Shop billboards like the Clix bundle shown in the reel: some built from the ground up, others elevated from existing key art. I own layout, hero framing, cleanup on skins and icons, and full bundle composition while staying inside Epic’s brand and UI guidelines. Everything is assembled in Unreal Engine, checked in through Perforce, reviewed with stakeholders, and released on the shop’s tight daily schedule.
Item shop billboards
